Our Story
Our Story
James River Equipment was founded in 1977 when the Romer Family purchased their first John Deere dealership in Virginia. Under the leadership of Mark Romer and more than 40 operational partners, James River Equipment has grown to over 40 locations throughout Virginia, North & South Carolina, and West Virginia.
The combination of our experience, culture, and focus on customer service has resulted in James River Equipment becoming one of the most distinguished and widely respected John Deere dealers in the country. Our steady growth in service, rentals, parts, and sales is a direct reflection of the loyalty of our customers and our increase in the variety of products we offer. To our current customers, thank you for your business. To our prospective customers, we look forward to getting to know you and introducing you to the James River Experience.
SUPPORTING SERVICES | "It's all about the people."
EQUIPMENT PARTS
James River Equipment's parts departments are ready to go above and beyond to keep your machines running. Minutes mean dollars, and James River is here to minimize your downtime. By keeping parts in stock throughout Virginia, the Carolinas and West Virginia, our parts teams are ready to deliver the parts you need when you need them.
Our key to success? Active listeners and intuitive problem solvers. It's all about the people that are there to support you. Now, with Online Ordering through MyDealer, we make our parts solutions available 24/7.
ORDER PARTS ONLINEEQUIPMENT SERVICE
James River Equipment understands the urgency of having your mower back to keep your lawn in pristine condition and your excavator moving dirt to meet your project deadlines. Great service depends on quick diagnosis and expert technicians to perform the service when you need it, which is our specialty.
James River technicians are equipped and ready to get your equipment running quicker than ever. With technology like remote diagnosis tools, we are here to keep your equipment running for the long haul. Visit our Service page to schedule your service today!
REQUEST SERVICEEQUIPMENT TECHNOLOGY
As the saying goes, work smarter, not harder. Whether you are on the farm or at the jobsite, you know that every minute matters. Equipment technology is here to help you conserve passes in the field, reduce idle time for your fleet, and so much more.
James River Equipment offers a wide selection of technology solutions. From integrated construction equipment technology to precision farm technology, we have the tools that will give you the power to get the job done quicker and more profitably. Check out our Technology Solutions today.
VIEW TECHNOLOGY START A JOHN DEERE CAREER
WITH JAMES RIVER EQUIPMENT
James River Equipment is always looking for people with the desire to help customers. The combination of our experience, culture, and focus on customer service has resulted in James River Equipment becoming one of the most distinguished and widely respected John Deere dealers in the country. Since 1977, James River Equipment has been providing outstanding products and services to farmers, businesses and homeowners. As we grow, we'll need people ready to grow with us. Learn about our career growth paths and our technician school sponsorships!
James River Equipment | John Deere Dealer
Since 1977, James River Equipment has been the trusted John Deere dealer, supplying customers with high-quality John Deere equipment. We are dedicated to providing the best solutions for your home, farm, or business and will always treat you with the utmost respect. Across our 44 locations, we carry a wide selection of new and pre-owned John Deere equipment for sale. Our excellent servicing options can help keep your equipment running like new after extended use in your operations. To learn more about what we do and how you can get financing for your equipment, stop by any James River Equipment location in North Carolina, South Carolina, Virginia, and West Virginia today.
New John Deere Ag and Construction Equipment for Sale
Get the equipment you need to complete your home, farming, or construction jobs here at James River Equipment. We carry new models of just about any John Deere equipment. Here are the types of new equipment you will find at your local James River Equipment:
- Mowers
- Tractors
- Gators
- Agriculture Equipment
- Construction Equipment
Within these equipment types are a multitude of models and functions to choose from. While our new equipment may be a larger investment and higher price, we believe its benefits and productivity make it more than worth it. For one, you will get John Deere's latest performance capabilities and technologies to help you with any job. Farmers and construction operators can take advantage of features like JDLink, GPS, automated applications, data analytics, and much more to make real-time and data-driven decisions. John Deere equipment is also made to last over a long period, and the fantastic warranties we provide on our new equipment can help give you that peace of mind. Talk to our James River Equipment team today for more information on our new John Deere equipment.
Used Equipment Near You
Are you in the market for your next John Deere equipment but don't want to spend top dollar for it? We understand that not everyone has the budget or needs the latest features to complete their jobs. That is why we keep a large inventory of pre-owned John Deere equipment to help you get the models you need for less. You can find a variety of John Deere models spanning many years, such as sprayers, cotton pickers, harvesters, tractors, skid steers, excavators, and more. We go above and beyond to ensure that your equipment will be reliable, as we thoroughly inspect and service the equipment before purchase. See our pre-owned inventory online, or stop by your local James River Equipment to see what's near you.
John Deere Equipment Servicing and Repair
James River Equipment is here to give your equipment the support it needs to run like new over many years. We have the best technicians on staff and the tools to handle just about any maintenance or large-scale issue you could have with your equipment. We understand that delayed work due to maintenance issues can be costly for farming and construction operations, so we work quickly to reduce downtime and can even come to your job site to provide timely repairs. We have John Deere OEM parts on hand to replace damaged parts should you need them. Schedule your servicing appointment online, or call us today to get started.
Financing with James River Equipment
Get the financing you need to acquire your John Deere equipment at James River Equipment. Our fantastic in-house financing options are hard to beat, as we partner with John Deere Financial to provide low interest rates and flexible repayment plans. With our teams scattered around North Carolina, South Carolina, Virginia, and West Virginia, you will have someone nearby ready to walk you through the purchasing process. Click here to start your John Deere journey by applying for financing today.