2024 Black Friday Sales Event: Now through January 2, 2025!

Get ready for the biggest savings of the year during the 2024 Black Friday Sales Event, running now through January 2, 2025. This limited-time event is your chance to upgrade your equipment and save big with 0% financing for 60 months on select John Deere products from James River Equipment.


Whether you're a homeowner, farmer, or outdoor enthusiast, we have the equipment you need to tackle any task. Check out these incredible deals:

Riding Lawn Equipment

The John Deere X700 Series Riding Mowers is the ultimate choice for tackling large properties with ease. With powerful engines, heavy-duty frames, and industry-leading attachments, they deliver unmatched performance for mowing, mulching, and more.

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Riding Lawn Equipment

The Z760R is a premium choice for homeowners and professionals seeking unmatched precision and comfort. With its powerful 27 HP engine and 60-inch 7-IronTM PRO deck it's the ultimate solution for those who demand quality and efficiency.

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Utility Vehicles

John Deere Gator XUV835R, XUV865R, XUV845R, and XUV875R models have rugged performance for work and play. These side-by-sides offer versatile utility with powerful engines and premium features.

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Compact Tractors

3R, 4M, and 4R Series Tractors
Combine premium performance with advanced technology to tackle heavy-duty tasks with ease. It's the perfect partner for demanding operators who need maximum productivity.

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5E 3-Cylinder Tractors

With models ranging from 50 to 75 horsepower, these tractors are built for efficiency, offering features like intuitive controls, excellent maneuverability, and the option for 2WD or MFWD. Perfect for small farms or property maintenance.

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Shop Early and Save Big

Unbeatable Financing: Enjoy 0% APR for 60 months, making it easier than ever to invest in the equipment you need. Exceptional Quality: John Deere products are built to last, delivering unmatched performance and reliability. Exclusive Timeframe: These deals are only available during the Black Friday Sales Event. Don't miss out

Black Friday










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*Offer valid 11/26/24 - 1/2/25. Subject to approved credit with John Deere Financial. Valid on in-stock models only. Some restrictions may apply. See James River for complete details.